The idea is that you simply select the best stills from short video “takes”. The quality of the video with some gear is apparently getting to the point where it is now possible to get decent prints from images captured this way.
Imagine how that might change certain genres of photography: wedding, street, sports, wildlife, and even candid portrait! You could much more easily capture that “decisive moment”, or that “micro-expression” exactly at its peak.
Does that mean still photography is on its way out? I seriously doubt it. For now anyway. I would think this capture method would have much less impact on other important and popular genres such as landscape, abstract, and architectural photography. In these areas video technology can’t yet deliver the image quality and large print-making ability of a top-quality digital still camera or medium format camera.
Other drawbacks? For now, you need top-of-the-line (expensive!) gear, lots of computer storage space, and the time to sift through the many frames to find that perfect image.
In the beautiful video that follows, Australian wedding photographer Abraham Joffe demonstrates the tremendous potential of this technique–assuming you can afford the camera they use! Pretty impressive stuff! With time, though, that technology is certain to trickle down to us mere mortals with normal-sized wallets. So, for your enjoyment… (Time 12:45):
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